Electric cars are failing to woo the average American

Volkswagen is spending $2 billion in America to correct its “Dieselgate” cheating scandal — and to move beyond the typical upscale electric car shopper that tends to be much more interested in driving a Tesla Model S or Model X.

Electrify America, Volkswagen’s subsidiary carrying out the Dieselgate settlement by supporting electric vehicle purchases and charging infrastructure, has been making deals to bring fast chargers to shopping malls. After making an agreement this month to bring 100 charging locations in 34 states to Walmart, more retail outlets were just added. That includes Target, Sheetz, Casey’s General Stores, and Alltown convenience stores.

Walmart and Target shoppers tend to be quite different than Tesla owners, and those driving other electric vehicles from BMW, Chevrolet, Nissan, and other makers. Driving around upscale neighborhoods is usually the best place to find a Model S or Model X parked in the driveway of a high market-value home.

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